When is a word not just a word

Released on = July 10, 2006, 3:21 pm

Press Release Author = BBI

Industry = Advertising

Press Release Summary = If words make the Internet go \'round, then the new word-site
trend may be just the thing to build your website\'s traffic. There are general word
sites, niche word sites and a few really far-out ones. This primer will help you
find one that\'s right for you.

Press Release Body =
FOR IMMEDIATE RELEASE
7/10/2006


When Is A Word Not Just A Word?

Great Barrington, MA - July 10, 2006 - Words drive the Internet - and the new
word-site trend has added a new twist to the valuable and popular keyword-targeted
text links. But will a word link do anything for your website?

Last year it seemed everyone was talking about those pixel ads. If you don\'t
remember, it went something like this..., one smart guy figured he\'d break a single
page down into 1 million pixels and sell them off for a dollar a piece.

While this was a fun and novel approach - not to mention very lucrative for the
site\'s owner - after the initial buzz quieted down and the press stopped driving
traffic to the site, there wasn\'t much benefit remaining for those advertisers.
Those hundreds of tiny square images were confusing to look at too.

Enter the new Word-Sites. Instead of linked images, word sites allow you to claim
words that link directly to your website. One great example is 525words.com -
http://www.525words.com - This site lists 525 keywords which can be instantly
claimed online. If you don\'t find a word you want, the site also allows you to
suggest a word you\'d like for yourself. You can choose how your word link looks too.
Color, size, style and rollover text can all be selected when claiming a word. There
are also new word sites coming online that focus on niche markets. There\'s even one
that listed 199 Pirate Words!

Do These Word Links Work?

They can work very well if managed properly. When choosing a word site for your
advertising needs, look for the following:

1. The site should be managed by someone with a good mailing list and strong daily
traffic on their main site(s). This will help the new word site to get off to a good
start and maintain steady traffic.

2. The site should be indexed by the major search engines. A good webmaster will
have the know-how and resources to drive the search engine spiders to their word
site quickly.

3. Check the webmaster\'s other sites. Most word sites are run by webmasters with a
number of other websites to their credit. Check out a few of those sites. See what
kind of back links they have, check that they have a decent Page Rank, etc. If
they\'ve done a good job with their other sites, chances are that they\'ll do a good
job promoting their word-site too.


Are Word Links Cost-Effective?

They can be very cost-effective. Not only will you likely receive a good deal of
curiosity traffic due to the novelty of these sites, and as these are word links,
you may also find many other traffic benefits as the site ages.

With most word-links costing in the range of $50 - $100, this can really be a great
deal. Especially when you consider how much that traffic would cost from most
pay-per-click sites. For example, if you currently pay just an average of 50 cents
per click from a PPC site, $100 bucks would bring you 200 clicks. Whereas your $100
word-link will likely bring you considerably more traffic over time and that traffic
will keep coming in as long as the word site remains active.


A Word Site of Your Own?

Most people will be content just owning a few words on a word-site, while others
will like the idea and want to start their own unique word sites. There is now
software available that will allow anyone to run their own word link site. The price
tag is not cheap (about $900), but the revenue that can be generated from a
successful word site is impressive. One recent 500 word site boasted over $50,000 in
revenue within about one-week! That same software is now available to anyone with an
idea and a fat enough wallet to get started. You can find more information on this
software here: http://www.bbiworld.com/wordsites

For a working example, visit the growing 525words.com website: http://www.525words.com

For insights on this trend, contact Stephen Rinaldi (703-637-6098) - Email:
spr@bbiworld.com

Other helpful information regarding the this service can be found at:
http://www.525words.com.


For More Information Contact:

Stephen Rinaldi
spr@bbiworld.com
http://www.bbiworld.com

###



Web Site = http://www.bbiworld.com

Contact Details = Stephen Rinaldi
Box 755
Great Barrington , 01230
$$country

703-637-6098
spr@bbiworld.com
http://www.bbiworld.com

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